Using Smart Chart to Simplify Comms Strategy and Planning

Every year, social changemakers review new apps, tools, channels and approaches and consider how they can compete for audiences’ attention and engage them in work for racial, social and environmental justice.

Smart Chart has helped nonprofits organize strategies focused on reaching specific goals and objectives – changing behaviors, moving policy or raising funds. And Smart Chart 4.0 offers this guidance by centering on racial justice and providing the latest social-science insights that will increase the likelihood for success.

If you’re looking at ways to craft – or update – your communication plan to be even more effective, join Spitfire’s Mark Dessauer and Prosperity Now’s Ebony White to dig into Smart Chart 4.0.

Ebony will share how her Building High Impact Nonprofits of Color have used the Smart Chart to impact their work.

After participating in this webinar, participants will learn to:

-Conduct communication planning in ways that intentionally embraces their efforts for equity, diversity and inclusion.
-Set clear objectives for programmatic wins (social-change outcomes you seek) and determine how communication will help you achieve them.
-Tap into the Smart Chart 4.0 framework and draft a strategic communication plan via a worksheet or the online platform – both free of charge.